About Us

SEAFFAIR - A brand founded in 2019, SEAFFAIR began as a resortwear label and has since evolved into a four-season collection defined by timeless silhouettes, artisanal quality, and effortless elegance. Rooted in the spirit of beachside chic and a laissez-faire lifestyle, SEAFFAIR is designed for those who value craftsmanship and quiet sophistication.

Inspired by life between Dubai and Vienna, and shaped by travels to coastlines around the world, the collections reflect the influence of nature, art, and cultural nuance. Many pieces are handmade, often one-size and universally flattering — created to suit a wide range of shapes, ages, and occasions.

In 2025, CITYAFFAIR has been introduced, a complementary line offering relaxed, everyday essentials for urban life and leisure. Both labels are curated alongside a handpicked selection of independent niche brands that align with our aesthetic and ethical values — including organic materials, hand-dyed fabrics, and sustainable practices.

Every item in this space is meant to last — beyond trends, beyond seasons.


xx SEAFFAIR